In 2020, Selfridges partnered with HURR to launch Selfridges Rental, revolutionising how customers access luxury fashion. This innovative partnership forms a cornerstone of Project Earth, Selfridges' sustainability initiative that builds upon a decade of industry-leading environmental commitments. Through Selfridges Rental, fashion enthusiasts can now rent coveted designer pieces for flexible periods of 4, 8, 16, or 30 days, making high-end fashion more accessible and sustainable.

Discover the full story behind this groundbreaking collaboration by reading more about the Selfridges x HURR partnership here. 

Ready to explore? Browse HURR's curated Selfridges collection to view available pieces, or visit HURR to create your account and unlock access to thousands of designer items available for rent.

You can also shop our rental collection in store at the HURR concession in Selfridges—just head up to Floor 3, Designer Studios.